Vice President

Job Description

The role of a Vice President (otherwise commonly referred to as General Manager) is to assist the Managing Director and the Board of Directors to design the company's overall mission, values, and strategic goals.  The Vice President oversees the performance of Senior Directors, Managers and Department Heads.  Contributes to sales innovations, business development, and profitability.  Evaluates the company's goals and formulates plans to correct issues.  Manages daily operations and revenue generation, assisting in achieving financial goals.  Manages the company's finances, identifying ways to increase revenue and decrease costs, analysing financial reports, and preparing operating budgets.  Maintains an awareness of competitors, expansion opportunities, customers, markets, and new industry developments and standards. It can be quite a broad role depending on the business.  Vice Presidents can work in various businesses in different industries across public, private, and charitable sectors.   


Although a Vice President may have set office hours, they will often work outside of regular business hours and on weekends.  They are also required to travel when working in larger national and international companies.


In a Vice President role, you will most likely need a combination of practical experience, formal qualifications, sales experience, team leadership skills, financial and business management expertise and perhaps knowledge of a particular industry, product or service. 

If you are starting out or looking to upskill, consider courses such as;

  • Formal qualifications in Business
  • Formal qualifications in Business Administration, Accounting and/or Team Leadership
  • Bachelor of Applied Business (Management)
  • A Bachelor’s degree in business, economics, finance, marketing, or a related field
  • Expert knowledge or qualification of the industry or company you are working in
  • 5-10 years experience in your industry 
  • Leadership and managerial experience 

To gain experience you may like to apply for positions in Sales, Marketing or Business Management and progressively develop enough knowledge and experience in a particular company or industry.  


  • Adaptability
  • Ambitious
  • Charismatic
  • Competitive
  • Devoted
  • Eloquent
  • Friendly
  • Inquisitive
  • Open-minded
  • Organised
  • Persuasive
  • Punctual
  • Resourceful
  • Team player

Key Skills

  • Developing growth strategies
  • Managing and nurturing relationships
  • Networking
  • Researching
  • Writing and presentation
  • Advice
  • Negotiating

Future Prospects

If you see yourself somewhere on this list it gives an insight into future career opportunities or an opportunity to glance back on how far you have progressed.