General Manager

Job Description

A general manager (GM) is in charge of part or all of a company's operations, including generating revenue and controlling costs. A general manager usually oversees most or all of the firm's marketing and sales functions as well as the day-to-day operations of the business. General Managers shape the work environment, setting strategy, allocating resources, developing managers, building the organization, and overseeing operations.

Careers Ladder


Although education and training requirements vary widely according to the industry in question, most General Managers have at least a Bachelor degree and a considerable amount of work experience in their industry.

  • Complete a Bachelor degree in business administration or a related area.
  • Consider completing an advanced degree, such as a Master of Business Administration (MBA).
  • Gain experience across the organisation, particularly managing people and processes.
  • Demonstrate successful management of profit and loss within a business or business unit.


  • Approachable
  • Assertive
  • Calm
  • Confident
  • Dependable
  • Detail Orientated
  • Eloquent
  • Interpersonal
  • Perceptive
  • Procedural
  • Punctual
  • Reliable

Key Skills

  • Leadership
  • Finance
  • Strategic Thinking
  • People Management
  • Negotiation
  • Sales
  • Written Communicator

Future Prospects

Career advancement in this field can lead to other roles such as: