General Manager

Job Description

A General Manager (GM) is in charge of company's operations, including generating revenue and controlling costs. A General Manager usually oversees most or all of the firm's marketing and sales functions as well as day-to- day operations of the business. General Managers shape the work environment, setting strategy, allocating resources, developing managers, building the organisation, and overseeing operations.


Although a General Manager may have set office hours, they will often work outside of regular business hours and on weekends.


The pathway to becoming a General Manager typically involves a combination of education and on-the-job experience. Most General Managers have completed an undergraduate degree and have years of practical knowledge and expeience.  Their qualifications may include: 

  • Undergraduate Degree in Business Management or Administration 
  • Masters of Business Administration (MBA) 
  • Formal qualifications in Business
  • Formal qualifications in Business Administration, Accounting and/or Team Leadership
  • Expert knowledge or qualification of the industry or company you are working in

To work your way up to this role gain as much experience in business as you can. First-hand knowledge of how different parts of businesses operate will aid you in developing strategies as a General Manager. 


  • Approachable
  • Assertive
  • Calm
  • Confident
  • Dependable
  • Detail Orientated
  • Eloquent
  • Interpersonal
  • Perceptive
  • Procedural
  • Punctual
  • Reliable

Key Skills

  • Leadership
  • Finance
  • Strategic Thinking
  • People Management
  • Negotiation
  • Sales
  • Written Communicator