Marketing Coordinator

Job Description

Marketing Coordinators coordinate and manage activities which support business growth. They participate in the administration of marketing budgets and coordinate and execute a range of marketing activities including online tactics such as email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click advertising (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.

Careers Ladder


It is possible to work as a Marketing Coordinator without formal qualifications, however employers may prefer individuals to have qualifications in the field.

Complete a qualification in marketing, such as a Certificate IV in Marketing and Communication, Diploma of Marketing and Communication, an Advanced Diploma of Marketing and Communication or a Bachelor degree majoring in marketing.

Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Coordinators.


  • Analytical
  • Autonomy
  • Communicator
  • Creative
  • Imaginative
  • Intuitive
  • Productive
  • Resourceful
  • Thorough
  • Self-Motivator

Key Skills

  • Adobe Programs
  • Digital Marketing
  • Graphic Design
  • Copy Writing
  • Wordpress CMS
  • SEO
  • Google Analytics
  • Social Media Platforms
  • Analysing Data
  • Budgets

Future Prospects

You may like to think about moving on from this career, some transferable skills can be utilised in roles such as;