Marketing Coordinator
Job Description
Marketing Coordinators coordinate and manage activities which support business growth. They participate in the administration of marketing budgets and coordinate and execute a range of marketing activities including online tactics such as email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click advertising (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.
Careers Ladder
Qualifications
It is possible to work as a Marketing Coordinator without formal qualifications, however employers may prefer individuals to have qualifications in the field.
Complete a qualification in marketing, such as a Certificate IV in Marketing and Communication, Diploma of Marketing and Communication, an Advanced Diploma of Marketing and Communication or a Bachelor degree majoring in marketing.
Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Coordinators.
Attributes
- Analytical
- Autonomy
- Communicator
- Creative
- Imaginative
- Intuitive
- Productive
- Resourceful
- Thorough
- Self-Motivator
Key Skills
- Adobe Programs
- Digital Marketing
- Graphic Design
- Copy Writing
- Wordpress CMS
- SEO
- Google Analytics
- Social Media Platforms
- Analysing Data
- Budgets
Future Prospects
You may like to think about moving on from this career, some transferable skills can be utilised in roles such as;