Marketing Managers plan, execute and measure an array of strategies with the objective of supporting business growth. They acquire new customers and grow existing revenue streams through research, analysis and marketing campaigns. Campaigns are comprised of online marketing tactics including email marketing, social media marketing, Search Engine Optimisation (SEO), and Pay Per Click (PPC); as well as offline tactics such as print, radio and TV advertising and direct mail.
It is possible to work as a Marketing Manager without formal qualifications, however many employers prefer individuals to have qualifications in the field. Marketing Managers often start their careers in a junior role such as Marketing Coordinator, before progressing to a Marketing Manager role.
Complete a qualification in Marketing. This could be a Certificate IV in Marketing and Communication, a Diploma of Marketing and Communication, an Advanced Diploma of Marketing and Communication, or a Bachelor degree majoring in Marketing.
Look to secure a placement in an internship program while studying. This will provide you with relevant experience as well as guidance and mentorship from experienced Marketing Managers.
Marketing Managers often start their careers in a junior role such as Marketing Coordinator, before progressing to a Marketing Manager role.
- Team player
- Planning, developing and organising marketing campaigns
- Conducting regular data analysis
- Business Development