Sales Assistant

Job Description

Sales Assistants commonly work in a retail environment, liaising with customers to sell retail products, goods, and services. Sales Assistants can be referred to as Sales Consultants or Sales Representatives.  They answer questions, offer alternative solutions, discuss bulk discounts, and disclose periodical promotions. They build relationships and ensure a smooth sales process, processing, or organising payment.  Sales Assistants commonly work in retail selling electronic and computer equipment, whitegoods, furniture, household appliances, new and used vehicles.  Sales Assistants can also be employed to specialise in various industries such as real estate.   


You can work as a Sales Assistant without formal qualifications. You will probably get some informal training on the job. You can also become a Sales Assistant through a traineeship. Entry requirements may vary, but employers generally require Year 10.

Gain work experience in the field, and undertake a qualification in retail services, such as a Certificate II in Retail Services. You may be required to obtain a police check before you begin work.


  • Autonomy
  • Communicator
  • Customer Orientated
  • Focused
  • Motivated
  • People Person
  • Problem Solving
  • Resilient
  • Self-Motivated
  • Thorough
  • Welcoming

Key Skills

  • Selling Skills
  • Customer Service
  • Product Knowledge
  • Stock Control
  • Cash & Card Payments

Future Prospects

To extend your career within sales, it’s possible to work your way up the ladder and apply for in-store promotions to more senior roles, such as Retail Store Manager.