Real Estate Sales Agent

Job Description

A Real Estate Sales Agent promotes and sells land and property, representing developers and owners, who are referred to as vendors.  Real Estate Sales Representatives are often referred to as Real Estate Agents, Sales Agents and Sales Associates.   They assist customers by matching their desires, needs, and budget while discussing many variables and key selling points such as proximity to schools, colleges, universities, major landmarks, parks, waterways, beaches, leisure activities, major roads, shopping centres, transport, employment opportunities and future developments.   They frequently refer customers to banks and brokers to arrange finance and sometimes organise the sale of property currently owned by the purchaser, to ensure the viability of a sale.  A Real Estate Agent represents the vendor, but a good agent will also develop ongoing relationships with a purchaser to ensure they find stock to match their needs and potentially secure future sales. They also tend to develop knowledge around some of the legalities such as stamp duty, tax offsets, first home owner grants and other costings, although they are not qualified to give this advice (you should always check with the relevant authorities to verify any information given).  The real estate industry is tightly regulated and governed by various legislation and individuals working in real estate require certain licenses and qualifications to operate.  

Overall Sales Representatives sell retail products, goods, services, vehicles and in this case real estate to customers. Sales Representatives in the real estate industry consult with customers to find what they are looking for and determine how to offer the most appropriate product. They answer questions, offer alternative solutions, and develop databases to potentially cross match buyers with sellers.  They build relationships and ensure a smooth sales process, processing, or organising deposits, finance, and payment.  In this industry a Real Estate Agent may work in the residential or commercial industry.  They may also handle sales in a private treaty or auction format.  Real Estate Sales Representatives commonly have a real estate background; however, many start out in support roles such as front desk Reception, Administration and Property Management before moving into a sales role.  


To operate as a Real Estate Sales Representative in New South Wales you will need to obtain your Certificate of Registration, as per Fair Trading requirements.  Any person looking to sell or lease property in NSW (this includes giving advice or information on property) must have shown competency in all units within the course.  This is a short course which will legally allow you to work in real estate, and demonstrates a knowledge of the various rules and regulations governed over the real estate industry. 

Most companies will give you training on their specific sales techniques and methods.  Other benefits to bring may be knowledge of a particular local area or region.   


  • Approachable
  • Charismatic
  • Communicator
  • Confident
  • Customer Orientated
  • Impressionable
  • Interpersonal
  • Motivated
  • Persuasive
  • Punctual
  • Self-Motivated

Key Skills

  • Meeting Sales Goals
  • Motivation for Sales
  • Selling to Customer Needs
  • Financial Skills
  • Documentation Skills
  • Scheduling
  • Telephone Skills
  • Listening
  • Verbal Communication
  • Customer Focus


Future Prospects

You may like to think about alternative and relatable roles to this job or some skills which are transferable.