Brand Ambassadors are hired to represent a brand in a positive light, and by doing so they help raise brand awareness and provide consumers with a memorable face-to-face experience. Brand Ambassadors are responsible for a brand’s visibility, as well as its alignments and development. Insight into competition, brand movement, pricing, and distribution are the foundations of this role. They act as a spokesperson and deploy a range of promotional strategies which create a fun and memorable experience for consumers.
It is possible to work as a Brand Ambassador without formal qualifications. A keen understanding for social media & marketing is a must.
It may be advantageous to have qualifications in communications.
This could be;
- Certificate IV in Marketing and Communication
- Diploma of Marketing and Communication
- Bachelor degree majoring in Media and Communication
- Content Creation
- Brand Awareness
- Feedback & In-site
- Procuring Sponsorship
- Results Orientation
Career advancement in this field can lead to other roles such as:
- Marketing Assistant
- Sales Representative