Brand Ambassador

Job Description

Brand Ambassadors are hired to represent a brand in a positive light, and by doing so they help raise brand awareness and provide consumers with a memorable face-to-face experience. Brand Ambassadors are responsible for a brand’s visibility, as well as its alignments and development. Insight into competition, brand movement, pricing, and distribution are the foundations of this role. They act as a spokesperson and deploy a range of promotional strategies which create a fun and memorable experience for consumers.

Careers Ladder


It is possible to work as a Brand Ambassador without formal qualifications. A keen understanding for social media & marketing is a must.

It may be advantageous to have qualifications in communications.

This could be;

  • Certificate IV in Marketing and Communication
  • Diploma of Marketing and Communication
  • Bachelor degree majoring in Media and Communication


  • Ambitious
  • Autonomous
  • Charismatic
  • Communicator
  • Conversational
  • Dedicated
  • Determined
  • Friendly
  • Impressionable
  • Insightful
  • People-Person
  • Persistent

Key Skills

  • Presentations
  • Content Creation
  • Brand Awareness
  • Feedback & In-site
  • Procuring Sponsorship
  • Sales
  • Retail
  • Results Orientation

Future Prospects

Career advancement in this field can lead to other roles such as: