Brand Ambassador

Job Description

Brand Ambassadors are employed by companies to boost sales and present a brand in a positive light in a public facing capacity. They act as a spokesperson and deploy a range of promotional strategies which raise a brand’s public profile, including event marketing, public speaking, social media marketing, blogging and vlogging, TV and radio commercials, and sponsorship cross-promotions.

Careers Ladder


It is possible to work as a Brand Ambassador without formal qualifications, however many employers prefer individuals to have qualifications in the field of communications. An extensive social media following, or public presence is also beneficial.

Complete a qualification in communications. This could be a Certificate IV in Marketing and Communication, a Diploma of Marketing and Communication, or a Bachelor degree majoring in Media and Communication.

Build your own personal brand and social media following through content and social media marketing.

Set up a website or blog to showcase your portfolio of brand affiliations


  • Ambitious
  • Autonomous
  • Charismatic
  • Communicator
  • Conversational
  • Dedicated
  • Determined
  • Friendly
  • Impressionable
  • Insightful
  • People-Person
  • Persistent

Key Skills

  • Presentations
  • Content Creation
  • Brand Awareness
  • Feedback & In-site
  • Procuring Sponsorship
  • Sales
  • Retail
  • Results Orientation

Future Prospects

Career advancement in this field can lead to other roles such as: