Social Media Consultant
Job Description
Social media consultants work with businesses to define their target social audience and the best strategies to reach them. For small to mid-size companies, the consultant might actively manage pages and campaigns directly.
Careers Ladder
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Salary Pay Range
This hourly rate is dependant on your skills and knowledge.
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Qualifications
No official qualifications are necessary. Social media consultants must be adept at using social media tools to provide tangible results for their clients. They need to be up-to-date on industry tools and trends, and benefit from a broader knowledge of marketing and branding best practices.
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Attributes
- Adaptability
- Analytical
- Competitive
- Communicator
- Customer-orientated
- Devoted
- Flexible
- Initiative
- Meticulous
- Persuasive
- Resourceful
- Self-motivator
- Technological
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Key Skills
- Strategy Planning
- Tactics and execution
- Community Management
- Understand how content works on a social web
- Optimising content and technology
- Creative Mindset
- Writing Skills
- Be on top of the latest digital marketing trends
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Future Prospects
Working in social media builds a broad range of transferable skills. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move.
Career paths to consider;
- Community management
- Marketing generalist
- Content marketing
- Creative design
- Data analysis or market research