Social Media Consultant

Job Description

Social media consultants work with businesses to define their target social audience and the best strategies to reach them. For small to mid-size companies, the consultant might actively manage pages and campaigns directly.

Careers Ladder

Salary Pay Range

This hourly rate is dependant on your skills and knowledge.

Qualifications

No official qualifications are necessary. Social media consultants must be adept at using social media tools to provide tangible results for their clients. They need to be up-to-date on industry tools and trends, and benefit from a broader knowledge of marketing and branding best practices.

Attributes

  • Adaptability
  • Analytical
  • Competitive
  • Communicator
  • Customer-orientated
  • Devoted
  • Flexible
  • Initiative
  • Meticulous
  • Persuasive
  • Resourceful
  • Self-motivator
  • Technological

Key Skills

  • Strategy Planning
  • Tactics and execution
  • Community Management
  • Understand how content works on a social web
  • Optimising content and technology
  • Creative Mindset
  • Writing Skills
  • Be on top of the latest digital marketing trends

Future Prospects

Working in social media builds a broad range of transferable skills. Research, analytics, creativity and communication all provide strong foundations for social media managers thinking about their next big career move.

Career paths to consider;

  • Community management
  • Marketing generalist
  • Content marketing
  • Creative design
  • Data analysis or market research