Advertising

Job Description

Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Careers Ladder

Qualifications

You usually need a bachelor degree in advertising, marketing, commerce, business management, communications or another related field to work as an Advertising or Marketing Professional. Training may also be available through VET (Vocational Education and Training).

Attributes

  • Acumen
  • Adventurous
  • Ambitious
  • Analytical
  • Approachable
  • Articulate
  • Autonomous
  • Charismatic
  • Competitive
  • Communicator
  • Confident
  • Creative
  • Curiosity
  • Determined
  • Energetic
  • Enthusiastic
  • Imaginative
  • Initiative
  • Inquisitive
  • Opinionated
  • Persuasive
  • Resilient
  • Resourceful
  • Talkative

Key Skills

  • Planning
  • Data collection and analysing
  • Coordinating
  • Interpreting
  • Predicting
  • Research 
  • Identifying Opportunities
  • Sales & Marketing
  • English

Future Prospects

Other roles within the Advertisement industry include;

  • Sales Consultant
  • Sales Supervisor
  • Regional/Area Manager
  • Coordinator
  • Director
  • Advertising Specialist
  • Market Research Analysts
  • Marketing Specialist