Sales Assistant

Job Description

Sales assistants typically work for retail companies and are responsible for liaising with customers in order to ensure a transaction goes smoothly. A sales assistant is expected to help customers choose between the company's array of goods and services, process payments and maintain a high level of customer service.

Careers Ladder


You can work as a sales assistant without formal qualifications. You will probably get some informal training on the job. You can also become a sales assistant through a traineeship. Entry requirements may vary, but employers generally require Year 10.

Gain work experience in the field, and undertake a qualification in retail services, such as a Certificate II in Retail Services (SIR20216). You may be required to obtain a police check before you begin work.


  • Customer-orientated
  • Courteous 
  • Confident
  • Communicator
  • Self-motivator
  • Flexible
  • Reliable
  • Team Player

Key Skills

  • Sales
  • Customer Service
  • Computer Literacy
  • Written Communicator 
  • Product Knowledge
  • Active Listening
  • Basic math and money handling

Future Prospects

To extend your career within sales, it’s possible to work your way up the ladder and apply for in-store promotions to more senior roles, such as Retail Store Manager.